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The new Las Vegas Strip casino is trying a bold idea other than Vegas

The new Las Vegas Strip casino is trying a bold idea other than Vegas

Resorts World Las Vegas wants to break the party and change the focus on the Las Vegas Strip. Currently, the huge new resort is shining as an island in the north of Strip.

It’s not far from Circus Circus and the new Fontainebleau, which opens in 2023, is also close by, but for now, Resorts World is an oasis on a very barren stretch of the north side of the Las Vegas Strip.

Currently, Caesars Entertainment (CZR) and MGM Resorts International (MGM) It dominates the famous 4.2 mile Las Vegas road with its casinos, tightly packed in the southern and central parts of the strip. Win Resorts (where) It has its properties in the central region which makes it another kind of outpost in the trip to the world of resorts.

Walk from Wynn or any of the Caesars and MGM properties to Resorts World. The problem is that although the new casino has plenty of bells and whistles (including an amazingly diverse food court and generally nice property) they may not be enough to entice people to take the trip (or take a taxi or share a ride).

Resorts World is one of the best properties on the Las Vegas Strip, but it doesn’t really stand out compared to other top-notch properties that are all pretty close together. This means that the new kid in Sin City needs to do something to get people to make the trip.

And now for the holiday season at least, Resorts World thinks they have that idea.

Resorts of the World Bring Christmas to Las Vegas

Las Vegas does not scream at Christmas. No snow, lots of neon lights, and nothing reminiscent of the holiday season. Yes, many casinos grace the resorts, and Santa Claus may appear on the strip (alongside the showgirls, shirtless firefighters, and Batman antagonist) but Sin City doesn’t quite embrace the holiday vibe.

Resorts World is hoping to change that with a stunning 85,000 square foot outdoor space dubbed “Enchant on the Strip.” The event will include a Christmas tree display, ice skating, and, for some reason, a maze.

Experience a world of adventure with stunning animated light sculptures, and discover our enchanting village offering skating, live entertainment, interactive games, dining, holiday shopping, Santa and Mrs. Claus, and much more. Open November 25 – 1 January,” the company shared on the Enchant website.

And while mazes are just a Halloween thing, Resorts World plans a one-of-a-kind experience for this feature.

Enter a holiday adventure like no other and find your way to the epic 100-foot Christmas tree. Wander through lighted tunnels and larger-than-life displays with your family and friends snapping photos along the way. And while you’re there, you can help Santa save Christmas Locate your magic to discover the story of the magic maze in your city.”

There will also be a shopping village and some specialties.

“Try our hot chocolates, lighted cocktails, the best savory ever, hot hors d’oeuvres, specialty sandwiches, homemade cakes, and items you won’t find anywhere else,” the company added.

Las Vegas sends a confusing message

Although it has some adult touches, the Christmas event at Resorts World feels like it’s family-focused. This is an interesting play when the Las Vegas Convention and Visitors Authority (LVCVA) was doubling down on its now 20-year-old “what happens in Vegas stays in Vegas” message.

LVCVA runs a new commercial with the slogan “You can bring your kids to Las Vegas, but why would you?” It’s a clever commercial showing parents telling their kids how Las Vegas offers nothing but broccoli and dentist visits.

Resorts World seems to be based on the idea that single adults and those traveling with kids will want to embrace the holiday season. That’s a bold bet, but Las Vegas is basically built on bold bets.

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