A menu hack is when someone asks for items that are in the menu to create something that isn’t. You can put french fries on your burger or order tacos and an array of sides and tortillas to make your very own megaburrito at Chipotle. (CMG) .
Most of these hacks are casual, but some chains have embraced it. McDonald’s has promoted some popular products, although customers still have to build the built-in items themselves.
Fast food chains sometimes like to hack the menu because it allows customers to come up with innovations. Two benefits emerge: companies don’t have to invest to add items to their official lists, and the customers who created the hack advertise via social media.
Corporate level Brands International’s Restaurant (QSR) Burger King has been an innovator, constantly reinventing its Whopper in interesting ways. The chain was also willing to try side dishes other than french fries, with onion rings and mozzarella sticks featured on its menu.
Adding an onion ring as a burger topping is hardly an innovation or a menu hack because it’s such a popular idea. However, putting mozzarella sticks on top of the burger is something a bit newer.
Burger King has never officially embraced the Mozzarella Stick Double Cheeseburger, but fans have been making it themselves ever since the chain added the cheesy side. It appears to be an obvious official menu item or limited time offer for the series, but it never did.
Wendy (wen) However, it may have some executives who are familiar with the Burger King menu hack.
Wendy goes behind bacon
Wendy’s hasn’t innovated at the Burger King level, but it has steadily added new items to its menu. The biggest of these innovations is bacon, a cheeseburger that contains a lot of bacon, and the company has used it as a platform. This resulted in a Biconetour Breakfast and Biconetour Fries.
Now, chain locations in New Zealand have taken the idea for bacon — perhaps with some inspiration from Burger King — and turned it into a “limited-time line of bacon burgers, including Cheesenator, which is bacon with fried crunchy mozzarella pie,” a report by Eating trade mark.
“In addition to this crunchy fried mozzarella pie, Wendy’s Cheesenator also includes two cuts of beef, cream cheese sauce, and bacon on a Kaiser toast,” the site stated. “An earlier version of 2018 came with two slices of cheese instead of a mozzarella pie. Cheesenator joins Chickenator and Baconator Mushroom Melt to make up the time-limited Baconator Collection.”
Chicken, as you might imagine, replaces the burger with fried chicken patties and replaces the cheese sauce with two slices of natural cheese, unlike processed cheese. It also comes with both mayonnaise and barbecue sauce.
Baconator Mushroom Melt comes with two beef patties, two slices of cheese, cream cheese sauce, mushrooms, and bacon on a toasted kaiser bun.
Wendy’s was quiet in the US
Since it launched its summer menu, which includes Summer Strawberry Salad and Strawberry Frosty, the chain has been quiet in the US, indicating that Wendy’s will soon make a menu change, but its latest focus has been on value.
In late August, the chain brought back the $5 Bag Biggie, a popular offering that includes french fries, four-piece chicken nuggets, a drink and a sandwich selection between Crispy Chicken BLT, Junior Bacon Cheeseburger, and Double Stack, two burger patties.
Value has become a major focus in the fast food space, with Burger King offering similar deals but at higher price points. McDonald’s (MCD) He didn’t generally offer this kind of package deal