TelevisaUnivision has acquired the rights to the Latin AMAs from Dick Clark Productions. Rival Telemundo has previously held the broadcast rights since 2015, the year of the inaugural show that took place in Los Angeles.
TelevisaUnivision says the acquisition solidifies its position as the “home of Latin music” across linear, digital television and sound. But the Latin AMAs won’t get the highest billing on the Univision network. Instead, the parent company will broadcast the eighth edition of the popular award show on its sister network UNIMÁS in 2023.
said Ignacio Meyer, who was promoted to president of TelevisaUnivision US Networks last week.
“Latin music is becoming mainstream all over the world, and as our ad listing shows, we’re at it’s heart with Premios Juventud, Premio Lo Nuestro and Latin GRAMMY®, providing strong viewership for their televised nights and trending on social media.”
According to the company, the inclusion of Latin AMAs is part of a strategy to strengthen programming and reinforce its “commitment to providing entertainment to families” for what has long been a secondary network.
Telemundo has invested heavily in Latin AMAs while retaining its rights, building the annual event’s popularity with top performers and crossover artists, such as Tony Award-winning actress and singer Idina Menzel, Pitbull and Niki Jam and incorporating virtual reality shows. The pandemic forced the show to be canceled in 2020, but it returned in 2021 at a new venue in Miami. This year, the event was held in Las Vegas.
Telemundo may have lost the AMA Latin Awards, but it did have another Music Awards event. Earlier this year, I acquired the rights for the first time ever People’s Choice Awards for Latin Music It is scheduled to air on the network in the spring of 2023.