New CEO Licht’s bid to try to capture Fox, MSNBC

New CEO Licht’s bid to try to capture Fox, MSNBC

top line

As CNN lags behind rivals Fox News and MSNBC in rankings and faces diminishing earnings expectations, new president Chris Licht is shifting the network’s schedule and ad revenue streams to compete — and here’s a look at how CNN stacks up.

key facts

CNN on Thursday announced its schedule leading up to the midterms, leading to Jake Tapper’s transition to primetime at 9 p.m.; Alisyn Camerota and Laura Coates take charge from 10pm to midnight CNN tonight; Don Lemmon hosted the 10 p.m. slot through October 7, then moved on to the morning programming, where Licht said “we’ll go ahead and expand this coverage, creating something free and compelling at prime times.”

In August, Fox News had nine of the Top 10 TV news programs of all airtime. The Fox News Show was the most popular the fivewhich airs weekdays at 5 pm and receives an average of 3.39 million viewers.

MSNBC had the 5th most-watched news program of all airtime, Rachel Maddow tonightwith an average of 2.27 million viewers.

CNN most watched program, Anderson Cooper 360, was the 25th most-watched news program of all airtime, with an average of 950,000 viewers.

During peak August, Fox averaged 2.34 million viewers, MSNBC averaged 1.29 million, and CNN averaged 733,000 viewers.

S&P Global Market Intelligence has forecast CNN’s 2022 profit will reach $956.8 million, the first time since 2016 that it has fallen below $1 billion. The New York Times I mentioned last month.

Huge number

$628.3 million. That was CNN’s projected net advertising revenue in 2020, compared to Fox’s $1.19 billion and MSNBC’s $676.8 million, according to the Pew Research Center.

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Top 10 Cable News TV Shows

In August 2022, according to Nielsen.

  1. Fox News Tucker Carlson tonight (8 p.m.), 3.31 million viewers
  2. Fox News Hannity (9pm), 2.91 million viewers
  3. MSNBC, The Rachel Maddow Show (9pm), 2.72 million viewers on average
  4. Fox News Ingraham angle (10 p.m.), 2.48 million viewers
  5. MSNBC, The last word with Lawrence O’Donnell (10 p.m.), 1.68 million viewers
  6. MSNBC, MSNBC Prime(9pm), 1.56 million viewers
  7. MSNBC, Alex Wagner tonight (9pm), 1.55 million viewers
  8. MSNBC, All in with Chris Hayes (8 p.m.) 1.44 million average viewers
  9. CNN , Anderson Cooper 360 (8 p.m.), 950,000 viewers on average
  10. CNN , CNN tonight(9 pm) 726000 viewers average

main background

Last year was the second most watched year in CNN history. However, all three cable news networks saw ratings drop sharply in 2021 compared to 2020, after ratings skyrocketed during the Trump administration in what has been dubbed the Trump Bomb. CNN reached its highest viewership in 40 years in November 2020. Earlier this year, CNN’s parent company Warner Media merged with Discovery to become Warner Bros. Discovery. Weeks after the merger was completed, CNN’s CNN+ livestreaming service was shuttered. Licht, who took over as CNN’s president in May, has made several notable changes to the satellite news network since then. Brian Stelter, who hosted the long-running media segment Trusted sourcesIn August, he announced that his show had been canceled and that he was leaving CNN. Chris Wallace, who left Fox earlier this year for CNN, announced this week a talk show that will air on both CNN and HBO Max, after his main show on CNN+ was outfitted with the streaming service earlier this year. Chef Alison Roman, whose CNN+ cooking show failed, will make his first appearance on CNN Airlines this fall. Lecht told employees at his first alderman not to pay attention to ratings, and he brought in CEO Chris Marlin to bring in new revenue streams for the company, like a new advertising deal with Microsoft, according to times.

in-depth reading

CNN in 2021: Farewell to Trump Bomb, plus a top anchor launch, top ratings, and more (Forbes)

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A CNN Insider sets the record straight on Chris Licht’s new age at the network (Forbes)

Chris Wallace is leaving Fox News after 18 years and joining CNN+ (Forbes)

CNN+ will be closed after only one month of service (Forbes)

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