Alerted by the quick installation of online betting in Chili pepper, Representatives sponsored a law proposing to “ban all advertisements of online betting houses or platforms on sporting events, clothing and any commercial relationship,” Roberto Arroyo, chair of the Chamber of Commerce’s Sports and Entertainment Committee, explained to AFP. Representatives.
Arroyo adds that online betting houses are “a problem” on a legal level because of their lack of regulation and on a sporting level because of the risk of “match fixing”.
In Chile, most of the 16 first division teams have bookmakers as sponsors. Even the National Football League (ANFP) ended a contract to name a second division championship after one of these platforms.
Chilean sports journalist and writer Juan Cristóbal Guarillo says: “Banning advertising is not doomed. It is better to regulate than to ban, because by banning it, you will promote illegal bets and generally illegal bets will be in the hands of the mafia.” .
Legislation is diverse in Latin American countries
in Uruguay Land of Luis Suárez, the previously unauthorized online bookmakers have been banned since 2017 and hundreds of bookmakers have been banned.
Last July, the Uruguayan National Directorate of Lotteries and Quinielas (DNLQ), which runs games of chance, fined Conmebol $50,000 for displaying ads from other Uruguayan betting sites during international cup matches.
While that, Peru, Where betting is allowed, a rule was approved in August regulating this type of entertainment that seeks to collect about $40.1 million in annual taxes. in Mexico It’s also valid, but the platforms are obligated to establish internal control over the transactions that prevents tampering with the betting systems.
Major teams in the region have been lured by the millions that bookmakers have bid for space on their shirts. Pixbet paid about $9 million in 2021 to stamp its name on the shirt of the legendary Brazilian club Flamengo, who will play the Copa Libertadores final against compatriots Atletico Paranains.
It is reported that the Spanish “Codry” spends 3.5 million annually to appear in Argentine clothes river plate, Another strong club in Latin America.
Despite having a strong tournament whose teams generated revenue of $1,290 million in 2021, Brazil does not have clear regulations on online betting, as there is still debate about a rule to regulate the operational and tax aspects, along with measures to avoid match-fixing.
“The lack of regulation with regard to operations in the national territory (Brazil) makes it impossible to determine precisely what numbers the betting market is moving,” Danielle Maiolini, a Brazilian specialist in sports law at CSMV Lawyers, told AFP.
Argentina does not have a national law regulating internet platforms. In Buenos Aires, where the mighty play Boca Juniors and River PlateBookmakers must pay 15% of their income.
The 20 teams in Brazil’s Series A have terminated millionaire sponsorship contracts with these companies, while in Mexico, 13 of the 18 first-class teams have reached advertising agreements, and in the 2020-21 season, wagers averaged $27.9 million per game according to Sportradar is a company that specializes in monitoring sports betting.
Betting platforms have also taken over advertising slots for sports programs and during breaks with former football stars promising great prizes for viewers.
“Currently, there is no ban by the Brazilian Football Confederation (CBF) or FIFA regarding the presence of these players in marketing communications associated with sports competitions,” says Maiolini.
The area has also been hit by potential sporting overhauls. In Argentina, justice is being done as to whether the bookmakers were behind the harsh kick to Boca Juniors last August by Boca Juniors youth Exquiel Zeballos from Agropicario defender Milton Lindeker, who was sent off just seven minutes into that match for the Argentina Cup.
Judicial hypotheses, according to Argentine media, point to a clear online bet that a footballer was sent off ten minutes before the match between Agropicario and Boca.