the Liverpool Football Club strengthens its partnership with the Fantasy Football platform Sorare. Recall that the partnership had started in 2021, Sorare had then launched digital cards of first team players including Trent Alexander Arnold and Virgil van Dijk.
According to the club’s website, Liverpool FC will notably collaborate with Sorare on multimedia content for fans. The platform will also launch “unique new experiences for Reds fans and Sorare managers”.
Note that all the stars of the English club will continue to be available as NFT cards within Sorare.
A lot of hope is pinned on this partnership by Liverpool FC who will seek to take advantage of Sorare’s very high exposure around the world. The platform has users in no less than 185 countries.
This exclusive partnership is the latest in a series of milestones for Sorare which now has over two million users worldwide and more than 280 partner sports organizations including La Liga, Bundesliga, Serie A and La Major League Baseball.
Ben Latty, Commercial Director of Liverpool FC, said: “At Liverpool Football Club, we always strive to be at the forefront of new technology for our supporters, with the aim of improving their experience and feel as connected to this club as possible. We are delighted to extend our partnership with Sorare and go further in bringing exciting new initiatives to our fans.”
As we mentioned, Sorare is a gaming platform that offers its users the opportunity to buy player cards for compose their football team. Each team competes in virtual championships. The outcome of the matches is determined by the performance of the players in the real league. In other words, if your players have performed well recently in the real league, your team will be all the stronger and will win (virtual) matches.
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