Las Vegas caters to just about everyone. If you want to gamble in a giant pyramid or swim under a replica of the Eiffel Tower, well, MGM Resorts International’s (MGM) Luxor presents one and Caesars Entertainment’s (CZR) Paris Las Vegas has the other. These are just two random examples from a city where you can experience world class luxury and all kinds of other experiences sometimes without having to travel very far.
You can get glitz and glam on the Las Vegas Strip, but this same stretch of road also offers dive bars, cheesy gift shops, and everything in between. Both MGM and Caesars have multiple properties in the sector and try to offer something for everyone.
Both companies have high-end properties, some with high-end pockets inside, as well as more budget-friendly options. The two companies also offer everything from top-notch restaurants from the world’s greatest chefs to fast food chains from across the country.
Caesars and MGM are chasing wide audiences, and this has allowed their competitors to chase more specific audiences. Red Rock Resorts ($$$$) For example, they are aimed at locals and some Fremont Street casinos try to serve older customers looking for a classic feel. Now, Fifth Street Gaming has advanced its plans to develop “the first American hotel casino dedicated to the Latino community,” the company shared in a press release.
Lucky Club Casino is undergoing a major transformation
Lucky Club, owned by Fifth Street Gaming, will be converted into Ojos Locos Sports Cantina y Casino at the Jefe Hotel. The new project, announced in April, begins work on September 20. It is a partnership between Fifth Street and Ojos Locos Sports Cantina chain.
The two companies shared the North Las Vegas “Ojos Locos Sports Cantina as a hub for dining, entertainment and nightlife.”
“We are thrilled to join together in this endeavor with Ojos Locos, a vibrant and growing brand that has, over the past 12 years, established itself as a national leader in providing authentic hospitality experiences to the Latino community,” said Fifth Street CEO Seth Shore. “Their experience, combined with our 15-year track record of producing successful events designed for Latino audiences in Southern Nevada, makes them the ideal partner in this first-of-its-kind venture focused on gaming, dining, and entertainment in Latin America.”
Upon completion of the renovations, which are expected to take place before the end of the year, the redesigned casino/hotel will offer a 10,000 square foot casino, 10,000 square feet of indoor/outdoor entertainment space and a restaurant capable of accommodating approximately 300 guests.
Fifth Street wants to serve the Latino community
“I think the Latino community is one that deserves an experience tailored to them in every way,” Shore told the Las Vegas Review-Journal. “Language is the most obvious but food and entertainment, all of our programming is fully programmed for the Latino community.”
The hotel will remain open during renovations while the casino and restaurant will be closed.
Fifth Street added: “The hotel casino will continue to offer a robust calendar of concerts featuring Latin artists, Mexican rodeos and food festivals.”
“We look forward to adding the Latino community experience through our excellent service, delicious food and fun atmosphere,” added Laura Caudilo, Vice President of Marketing for Ojos Locos Sports Cantina.