After years of struggle, many changes have taken place in Kohl’s (KSS) And more to come.
Earlier this year, Kohl’s was facing a purchase option with Franchise Group (FRG) , but after citing a volatile market, Kohl’s chose to end acquisition talks. Soon after the deal fell through, Kohl’s began making major changes to its fashion lines.
Kohl’s has launched a section of its store dedicated to seasonal fashion for women by women and focusing on various trends such as sustainability, environment and gender-neutral clothing called Discover @ Kohls.
The new section of the store will also contain programs that give back to organizations. The first such program was through the Gorongosa Project in Mozambique, Africa, with the participation of the Gorongosa Coffee Company, which donates 100% of its profits to support the project. The project works to find sustainable solutions for the environment in Africa.
Kohl’s upped his game against Target (TGT) By adding the in-store store option for Sephora, a company of Moët Hennessy Louis Vuitton (LVMHF) , In House. Target has an in-store option with Ulta Beauty (Ulta) .
Kohl’s was able to establish this partnership after Sephora and JCPenney’s (JCPNQ) The partnership was coming to an end. Kohl’s has seized the opportunity to expand its retail footprint with a well-known retailer, and has expanded its beauty and skincare lines.
Cole’s new goal
By the age of 20, most people don’t even think about their bodies’ ability to do it. According to Disabilitycanhappen.org, 20% of them will have a disability before retirement age. It can be an injury that results in a short-term disability, illness, or even pregnancy. How a disability can change someone’s daily life can be amazing.
An infection may prevent you from entering your home if you have stairs that lead into your home and can prevent you from reaching your bedroom. Most homes are not made according to the Americans with Disabilities Act, which includes wider walkways, space for wheelchair access, bars to help get up or down from sitting and more. Some of these adjustments can easily be made with spending money, so what about the little things you think you can do, like preparing a meal, showering, eating, or getting dressed?
Kohl’s draws attention to those with a different disability or ability, in a fashion sense. Showing clothes for people who struggle to get dressed on their own. This could either be from an injury that caused a short-term disability, an illness that made it more difficult to get dressed, or a person who is permanently unable to get dressed or undressed. Kohl’s believes that these people deserve to have the right to the latest fashion and comfort as well as everyone else shopping their aisles.
Kohl’s new clothing will be supplied by three private brands, Sonoma Goods for Life, Tek Gear and SO. These brands will create adaptable designs for adults with comfort and functionality in mind while spanning fashions across all everyday clothing needs.
Clothing items will enable consumers to be able to express themselves through their fashion choices, something that most people take for granted when they are able to choose clothes.
Share Kohl’s with GAMUT . managementAnd the An organization representing persons with disabilities. The two companies worked with focus groups of people with disabilities to find out what was most effective and worked to meet everyday needs and in today’s trends. This project is set to offer an adaptive adult clothing line that will continue to grow and expand with consumer needs as well as what is in fashion.
This project aims to provide a sense of independence for those who need help getting dressed and undressed, but also to help them choose their costumes and get the costumes they like to work for them in their different abilities.
Kohl’s continues to raise the bar when it comes to bringing votes to groups of people who never had a voice in mass fashion, including gender-neutral clothing for kids, women’s fashion lines by women, and now clothing for people with disabilities. Today, Kohl’s is finding a way to make consumers proud to shop their aisles with what they stand for.