A new kind of indulgence is coming to the Las Vegas Strip

A new kind of indulgence is coming to the Las Vegas Strip

The term GOAT, an acronym for “The Greatest of All Time”, has been applied to a lot of athletes, but the most famous of them may be Muhammad Ali, and perhaps the most famous boxer of all time.

Ali once fought Larry Holmes. Another legend in Caesars Entertainment’s (CZR) Caesar’s Palace, in a battle that saw the former hero as the sad coincidence of his former greatness.

In this case, the Las Vegas Strip has become a place where the goats have tarnished its legend while Michael Jordan and Tiger Woods, who don’t have much of a connection with Las Vegas (apart from Jordan’s legendary love of gambling), come to mind.

It’s rare for everyone to agree with a goat. Jordan might be the most obvious, but some people would argue in favor of LeBron James while Woods will always have Jack Nicklaus fans who dispute his claim. The same can be said of NFL GOAT Tom Brady, a man who has had seven Super Bowl wins (and three losses) along with a career he’s still playing at at a higher level at the age of 45.

However, many greats are too great to be. Of course, Brady has been counted multiple times, only to win another title. Now, he’s coming to the Las Vegas Strip (no, not to the Raiders) and it’s hard to tell if Sin City will see a sad scene that shouldn’t have happened at all or some new magic from the legendary quarterback.

Tom Brady is coming to Wayne

Having been mostly off-limits to major sports for most of its existence, Las Vegas has become the inexplicable sports mecca. The NFL’s Las Vegas Raiders and the NHL’s Golden Knights call the town home and the Super Bowl and Formula 1 race head to Las Vegas.

Now, Brady wants to bring his TB12 gym training company to Wynn Resorts (where) Wynn Las Vegas is where world-class athletes, and possibly affluent tourists, can experience the legendary comprehensive health and wellness program.

โ€œThe TB12 Method is built on the TB12 Method, a series of healthy daily habits across five pillars: flexibility, nutrition, hydration, movement and mental fitness. The TB12 Method perfectly integrates these pillars, designed around muscle recovery and injury prevention to achieve longevity and a pain-free life, by Helping solution-oriented Body Coach experts,โ€ Wynn shared in a press release.

Basically, TB12 Body Trainer sessions will be offered at Encore Fitness Center, and are cutting edge personal training. Using individual training, participants will receive personalized treatment plans that include the TB12 method and each of the five pillars. The Encore Juice Bar will also sell nutritious snacks, TB12 juices and nutritional supplements.

A different kind of Las Vegas indulgence

The Las Vegas strip has become surplus land, but overspending doesn’t have to be bad for you. The Wynn executives also have a past history with Brady which makes this partnership a natural.

โ€œFollowing our successful collaboration with Wynn for The Match back in June, it was only natural that we would make this partnership official on behalf of TB12,โ€ Brady said. โ€œTB12 body coaches who are the heart and soul of our business and experts in health and wellness will be able to provide guests with the exact blueprint of the work Alex and I have done together over these years. Wynnโ€™s already outstanding range of wellness-focused offerings TB12 experience is a great opportunity for our team to reach All guests looking to pursue their health and wellness goals while traveling.โ€

Las Vegas isn’t known for its “wellness,” but, in a way, Brady is serving up the big guys and maybe people who feel a little guilty about past indulgences.

โ€œThe introduction of TB12 signals a new approach to wellness at our resort,โ€ said Wynn President Brian Gullbrants. “Introducing a way to maintain on-the-go wellness goals for on-the-go guests demonstrates our commitment to providing unique amenities not found anywhere else in Las Vegas.”


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